Hi

We all know that the mobile world is dynamic, plenty of new handsets are being shipped at the same time in which we develop our product and testing on the (what we believe) is the “hottest” handsets in the market.

It is clear that being agile and fast in the way we develop, test and deploy our mobile products is a key to be attractive in the market, however it is also impossible to support all handsets and be ahead of the market.

So – The way to be up to date in the offering, is not simple but possible.

When you start developing your product keep in mind that by picking the “right” 10 handsets which are “hot” in the market you can reach the coverage of ~50% of the market (Note that there are lead devices which represent a whole family of handsets and can give you a lot of value by testing on it), as well if you go to ~30 devices you may reach up to ~80% coverage of the market.

How should you decide than?

The way to do the picking of handsets should combine the 2 following aspects:

– Market research

– Right family identification/lead devices

Market Research: The way to determine what is relevant in the market is to do some research and analysis – either through leading mobile blogs, or even simple – going through the leading mobile operators in the world, and seeing what they are currently selling (e.g. Vodafone global lists today in the top list of devices in Germany: Samsung Galaxy SIII, Samsung Galaxy SII, SEMC Xperia Arc S etc. – http://shop.vodafone.de/Shop/smartphones/, if you go to Vodafone UK you will see mostly the same ones, as well as HTC One X and others http://www.vodafone.co.uk/brands/android/index.htm)

Doing a matrix and unification of handsets between the world leading carriers in Europe/U.S/Asia should give you the lead handsets which you would like to support and test in the 3-6 months ahead (Per OS – Android, iOS, Windows Phone and BlackBerry).

Families: The aspect of family should be a subset of the above list If e.g you reached a common list of lets say 50 handsets, i am mostly certain that the list can be cut into half by doing proper comparison between the various handsets by their OS, Screen resolution and OEM (This can be done through sites like GSM Arena – http://www.gsmarena.com)  and minimizing the list by leads, members and families.

Please find attached to the post an up to date list of common handsets by OEM which is sold world wide these days to ease your pain 🙂  –> As you will see, there are a lot of similar handsets across all large operators which can show the main devices to focos on.

MobileWorldHandsetsDistribution

P.S: With regards to the leading Android/iOS tablets these days:

iOS – iPad 2 and iPad 3

Android – Samsung Galaxy Tab 10.1, Motorola Xoom, Asus Nexus 7, Dell Streak 7, Samsung Galaxy Tab 7, Sony Tablet S. Asus Transformer TF300, Asus Transformer TF700

Regards,

Eran